About
I took my professional experience in different fields of the mobile and online world.
Started at Zurich based OEM Ascom, I did research in the dual band handset market. After that and after studying engineering management in Karlsruhe I turned to online portals and transaction services at Commerzbank in both Germany and Asia. Based in Frankfurt and Shanghai I managed the local requirements for online banking systems including the roll out throughout the Asian branches.
At Tomorrow Focus AG and Smaato Inc. I learned about optimizing and marketing mobile advertising.
I understand mobile marketing as a service that offers interaction between people and brands. Hence I feels confident that mobile marketing will develop and will then be seamlessly integrated in the user’s media consumption and therefore will perfectly fit in the daily lifestyle.